TrueEdge ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website trueedge.bet and use our sports betting insights platform (collectively, the "Service").

Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when using our Service:

  • Email Address: When you sign up for our waitlist, newsletter, or create an account.
  • Account Information: When you register for a paid subscription, including your name and payment information (processed securely by our payment processor).
  • Communications: When you contact us via email or other channels, we collect the content of your messages.

1.2 Information Collected Automatically

When you access our Service, we automatically collect certain information:

  • Device Information: Browser type, operating system, device type, and screen resolution.
  • Usage Data: Pages visited, time spent on pages, clicks, and navigation patterns.
  • Log Data: IP address, access times, and referring website addresses.
  • Cookies and Similar Technologies: See Section 5 for details on our cookie usage.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide and Maintain the Service: To deliver sports betting insights, analysis, and educational content.
  • Process Transactions: To manage subscriptions and process payments securely.
  • Communicate with You: To send service updates, newsletters, promotional offers, and respond to inquiries (you may opt out of marketing communications at any time).
  • Improve Our Service: To analyze usage patterns, identify technical issues, and enhance user experience.
  • Ensure Security: To detect, prevent, and address fraud, unauthorized access, and other security issues.
  • Comply with Legal Obligations: To meet our legal and regulatory requirements.

3. Third-Party Services

We use trusted third-party service providers to help operate our Service. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information:

3.1 Analytics

  • Google Analytics: We use Google Analytics to understand how users interact with our website. Google Analytics collects information such as pages visited, session duration, and device information. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

3.2 Email Marketing

  • EmailOctopus: We use EmailOctopus to manage our email list and send newsletters. Your email address and subscription preferences are stored securely on their platform.

3.3 Hosting and Infrastructure

  • Firebase (Google Cloud): Our website is hosted on Firebase Hosting. Firebase may collect standard server logs including IP addresses.

3.4 Payment Processing

  • When you subscribe to our paid services, payment information is processed by our third-party payment processor. We do not store your full credit card number or payment details on our servers.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Account Information: Retained while your account is active and for a reasonable period thereafter for record-keeping and legal compliance.
  • Email Subscriptions: Retained until you unsubscribe.
  • Analytics Data: Aggregated analytics data may be retained indefinitely for trend analysis.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your activity on our Service.

5.1 Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly.
  • Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics).
  • Marketing Cookies: Used to track visitors across websites to display relevant advertisements.

5.2 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our Service.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request corrections of any inaccurate information.

6.2 Deletion

You may request that we delete your personal information. We will comply with such requests unless we have a legitimate reason or legal obligation to retain the data.

6.3 Opt-Out of Marketing

You can unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.

6.4 Do Not Track

Some browsers have a "Do Not Track" feature. Our website does not currently respond to Do Not Track signals.

6.5 California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell your personal information.

7. Age Restrictions

Our Service is intended for users who are at least 18 years of age (or 21 years of age in jurisdictions where that is the legal gambling age).

We do not knowingly collect personal information from individuals under the age of 18 (or 21 where applicable). If we learn that we have collected personal information from a minor, we will take steps to delete that information as soon as possible. If you believe we have collected information from a minor, please contact us immediately.

8. Geographic Considerations

Our Service provides sports betting insights and educational content. Sports betting laws vary by jurisdiction. It is your responsibility to ensure that accessing and using our Service complies with the laws of your jurisdiction. We do not provide our Service in jurisdictions where online sports betting or sports betting information services are prohibited.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using HTTPS/TLS
  • Secure hosting infrastructure with regular security updates
  • Limited access to personal information on a need-to-know basis
  • Regular security assessments and monitoring

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that are different from your country. By using our Service, you consent to the transfer of your information to the United States and other countries where we operate.

11. Third-Party Links

Our Service may contain links to third-party websites, including sportsbooks, affiliate partners, and educational resources. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Post the updated policy on this page
  • Notify you via email if you have an account with us (for significant changes)

Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please contact us at:

  • Email: privacy@trueedge.bet

We will respond to your inquiry within a reasonable timeframe.

This Privacy Policy is provided for informational purposes. TrueEdge is a sports betting insights and educational platform. We do not accept wagers, process bets, or operate as a sportsbook. Please gamble responsibly.